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The Foremost Marketing Mentor for Actors

Archive for the ‘Winning Concepts’ Category

Random Choices Equal a Random Career

Ever wonder why your career isn’t working? As Marketing Expert I see this syndrome over and over… “I need new head shots…oh, I’m waiting for that student clip for my demo reel…oooh- it’s so bad I can’t show it to an agent!…I guess I’ll take YET another class to meet that casting director…maybe they’ll hire […]

Acting Studio to TV Studio- Becoming a Professional

Every Summer thousands of young drama students graduate from their college, university or conservatory programs only to face the biggest hurdle of their lives. How do you get started in your professional acting career? Even if you’re enthusiastic and well trained, you need help with practical questions: Where to go- NY or LA? Or should […]

10 Concepts That Will Transform Your Career

1. Think Like A Business, Not Like A “Starving Artist”. Create systems and consistent marketing campaigns to sell your “brand”. 2. Make No Assumptions. Don’t assume you need a top agent before one appears. Don’t assume that you booked that job because your audition was good. Don’t assume that what works for a fellow actor […]

The Olympic Mindset

I always like to look at role models- people who have achieved their goals with great success. There are few things more thrilling than watching great performances. It’s inspiring! That’s why I love watching the Olympics. There’s something to be learned by evaluating the qualities that make up Olympic Winners. There are few careers more […]

Creating your Network- Doubling your income

First of all what is a network? How does that relate to being an actor? “A network is a large group of people who communicate, are interconnected and work together as a system.” If you create a network you double, triple, exponentially multiply your work opportunities a gazillion times. The more people who know you, […]

What is Your Brand? Why do you Need one?

The best way to successfully jump start your acting career is to clarify what you are selling. What is your Market? Niche? Brand? The first step for most actors is getting roles in unpaid off-off Broadway showcases which give you experience on stage or in student/indie films which give you experience in front of a […]

Why “Skills” Is an Important Section on Your Resume

Often actors will neglect one of the most important parts of their resume, SKILLS. We all know that Experience, Professional Training, Education is major-the main categories that tell the industry you have what it takes to play a role. But WHY is it important to have a strong SKILLS section? Many roles from commercials to […]

Strategy #1-Stop Struggling- Do What Works to Get Work!

Does this describe you and your marketing efforts? 1. Sending out pictures and resumes to agents, and getting little or no response. 2. Meeting agents and casting directors in those 2-5 minute “pay-to-meets” but no one calls or wants to represent you. 3. Submitting yourself with on-line casting but all you get are student and […]

Learning When to Say NO!

I once had a very powerful agent at a major theatrical agency with movie star clients. At the time, I was a “soap star” client making a hefty six figure income. He stopped me one day and asked if I wanted to move on, get to the next level. I thought he was talking about […]