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The Foremost Marketing Mentor for Actors

Archive for the ‘Marketing Strategies’ Category

5 Steps to a Successful Self Taped Audition

 The 5 Do’s and Don’t’s You just got a phone call from your agent or a favorite casting director (who knows you don’t have an agent to submit you for this) who wants to include you in a casting for a major role on a new pilot or film…Yay! That’s great news until you think […]

Random Choices Equal a Random Career

Ever wonder why your career isn’t working? As Marketing Expert I see this syndrome over and over… “I need new head shots…oh, I’m waiting for that student clip for my demo reel…oooh- it’s so bad I can’t show it to an agent!…I guess I’ll take YET another class to meet that casting director…maybe they’ll hire […]

Acting Studio to TV Studio- Becoming a Professional

Every Summer thousands of young drama students graduate from their college, university or conservatory programs only to face the biggest hurdle of their lives. How do you get started in your professional acting career? Even if you’re enthusiastic and well trained, you need help with practical questions: Where to go- NY or LA? Or should […]

10 Concepts That Will Transform Your Career

1. Think Like A Business, Not Like A “Starving Artist”. Create systems and consistent marketing campaigns to sell your “brand”. 2. Make No Assumptions. Don’t assume you need a top agent before one appears. Don’t assume that you booked that job because your audition was good. Don’t assume that what works for a fellow actor […]

The Olympic Mindset

I always like to look at role models- people who have achieved their goals with great success. There are few things more thrilling than watching great performances. It’s inspiring! That’s why I love watching the Olympics. There’s something to be learned by evaluating the qualities that make up Olympic Winners. There are few careers more […]

Creating your Network- Doubling your income

First of all what is a network? How does that relate to being an actor? “A network is a large group of people who communicate, are interconnected and work together as a system.” If you create a network you double, triple, exponentially multiply your work opportunities a gazillion times. The more people who know you, […]

Your Most Important Marketing Tool- Your Website

Your website is probably the most important overall marketing tool you can have. Why? It encompasses all of your marketing tools under one umbrella- Your Website is your store, your home front. Even when you are out of town and an Agent calls, they can see your work and forward it on to someone who […]

Are you Wile E. Coyote or The Road Runner?

A lot of actors run around chasing an elusive agent or the career they only dream about much like Wile E. Coyote – you know from those outrageous Looney Tunes?  Let me give you an example:   *Self submitting on actor’s access– a good thing for getting your first few non-paying or non-union jobs but […]

What a Marketing Coach Can Do For You

When you work with a Marketing Coach, you are in touch weekly to accomplish all the things that will make you confident, prepared and professional. Just having a head shot and resume is not enough- a first step, maybe, but to be really up-to-speed you need both marketing tools and marketing tactics. And for that […]

What’s your Window??

    First of all, What is a Window?  A Window is usually defined as – “The time frame for an actor to achieve a respectable body of work to establish them as a viable product in the entertainment industry”.  A time frame could be 5-7 years or up to 10 years.  Windows are larger for […]